SPORTS MARKETING Essay Example | Topics and Well Written Essays - 750 words

SPORTS MARKETING - Essay Example Website is a vital tool for Nike because it helps in increased appeal to the customers shopping online and be a leading international marketer of the sport shoes, apparels and equipments (Johnson, E. & Et. Al, n,d.). Nike pays out a considerable amount on advertising in order to reach the customers in a better way and to garner support as well as curiosity in its goods. When rivalry is sturdy, products differentiation along with loyalty establishment and product interest are factors which position one company apart from its opponents and Nike is capable to endlessly generate customer awareness as well as foster interest in Nike’s products by efficient marketing and advertising. Moreover, when consumer enters in Foot Locker there is great supply of the Nike footwear compared to the other branded products. It is a good opportunity for the company to sell their whole lot of product offerings in various price ranges. The products of Nikes propose strong consumer interest as well as support for its products. NIKE wants to carry out the lowered-priced hybrid shoes to retain their old customer as well as to attract the new customers too (St. John’s University, April, 2004.). Nike realised quite early that internet could be used as a vital promotional tool for positioning. In comparison to other products of Nike, footwear has earned great value from the customers. It also gets top priority on the website of Nike. Nike positions their footwear as low range products and tries to capture the market. The eminent basketball player, Michael Jordon is the brand ambassador of Nike shoes. There is no denial to the fact that Michael Jordon has tremendous contribution to wards the success of the company. Nike mainly concentrates into the domain of sports and athletics. So, the company always focus to improve the quality of sports equipments. Nike targets

Ethics of Society Assignment Example | Topics and Well Written Essays - 1000 words

Ethics of Society - Assignment Example Progress is a very important part of success, there is no success without progression in life. One has to understand that whatever we do in life has to be of a progressive nature and should not be static. Once we start doing things to our liking we should define set standard goals and strive to achieve those goals, and only after we achieve those goals along the lines of progression could we say that we have been successful in our endeavors. I am still in the stage of achieving my goals, and therefore I cannot classify myself as a successful person. However, whatever interim goals I had made have been fulfilled by the hard work and therefore at this stage, I can say I am successful with what I have done and with what I had got to achieve those standards. The United States is already a successful country. However, there are a lot of contingencies in the country which have to be corrected in order to make it an even more successful country. Those contingencies are the current lackluster economic condition which the country has been suffering from. The country needs more jobs and for that, the Government has to step in and make more jobs for the people. The entire manufacturing base has shifted from the United States to China and that is a cause for concern since the products which are designed in that country are now being manufactured somewhere else. Therefore for the US to be a very successful country in the future and sustain its success it has to shift the policy of outsourcing the jobs to other countries in Asia and focus on its own middle-class people who are ready and prepared to work in the factories for hours to earn some money. The middle class is now losing the focus in the country and that is why the country’s econo mic position is now deteriorating really fast. Law of attraction talks about the levels of energy and the vibes around us which we have to grab hold of and fell it along with the fact that we have to take in the vibes and give out vibes with the perspective of attracting the attention of the other individual. Law of attraction aims at understanding our flow of energy when we meet new people and how we use this energy to get the positive vibes of the people which we aim for whenever we are in a group having a conversation with people or when we are meeting new people with respect to socializing. The idea does not conflict with my values of religion since religion does not come in the way of the law of attraction. However, on the other hand, religion has its own definition of the law of attraction which is to spread good energy among the society which is pretty similar and identical to the law of attraction explained in the movie â€Å"The Secret†.